Description
Examine the decisions behind the products and services people use every day. Book 4 gives Academic Writing practice a commercial focus, with questions that invite you to connect price, quality, convenience, responsibility and long-term value through a reasoned argument.
The ten groups explore household purchasing; shops and services; advertising and branding; design, maintenance and repair; small-business resilience; corporate responsibility; manufacturing and distribution; local commercial districts; customer protection; and sharing, renting and owning goods. These subjects offer many opportunities to practise meaningful comparisons and explain who benefits from a proposal, who faces a cost and why.
Twelve lessons show how to read a task as a set of obligations, distinguish a Task 1 overview from a Task 2 position and group information around a useful relationship. Guidance on numerical evidence, precise commercial vocabulary, paragraph flow and qualifications supports careful expression. The revision lessons encourage you to check coverage and meaning before polishing individual phrases.
Inside this volume
- 100 worked Task 1 questions, each with a visual and a complete model report.
- 100 worked Task 2 questions, each with a complete model essay.
- 100 further Task 1 questions with visuals and feature keys for checking the main information to select.
- 100 further Task 2 prompts for independent writing practice.
In total: 400 questions, 200 visuals and 200 complete model answers. Teaching notes help you examine how the worked answers are constructed.
A practical way to study
Attempt a question first, compare your choices with the model or feature key, and revise your response. Use the additional prompts to apply the same methods to a fresh task. Suitable for independent practice and use in guided lessons.
Author: Jobin Thomas. Dedication: Ryan Jobin.
Choose your edition
Digital: downloadable full-colour PDF for phones, tablets and computers. Paperback: full-colour interior, US Letter size, printed and delivered by Lulu. Delivery charges are calculated at checkout.








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